Starter
$599
per month
Up to 150 AI conversations per month
For lower-traffic websites and businesses launching their first AI-powered website.
Choose StarterTurn more of your website traffic into conversations, leads, and sales.
BlueHatAI adds an intelligent AI layer to your existing website. It answers visitor questions, handles hesitation, guides people toward the right next step, and shows you why other visitors did not convert.
This is a new-generation, AI-powered website.
Simple Monthly Pricing
Choose the conversation capacity that fits your website.
Every plan includes the BlueHatAI experience, Conversion Intelligence™, Traffic Intelligence™, dashboard access, and ongoing use of your website AI layer.
There are no public units, wallets, or complicated usage calculations.
Growth
$1,199
per month
Up to 300 AI conversations per month
For businesses with active marketing campaigns and consistent website traffic.
Choose GrowthScale
$2,199
per month
Up to 550 AI conversations per month
For higher-traffic websites, larger campaigns, and businesses generating more visitor engagement.
Choose ScaleYour monthly conversation allowance resets at the beginning of each billing cycle.
We will notify you as you approach your plan limit. You can add more conversation capacity or move to a larger plan when needed.
Need more than 550 conversations per month?
AI Website Launch
Launch BlueHatAI on your existing website.
$1,299One-time launch fee
BlueHatAI is added to your existing website. You do not need to rebuild, replace, or redesign your site.
Your launch includes
- Website connection and content scan
- AI knowledge preparation
- Review of your website content
- Approved calls to action
- AI layer design and installation
- Business information and proof-point setup
- Testing before launch
- Conversion Intelligence™ preparation
- Traffic Intelligence™ preparation
- Launch verification
BlueHatAI can launch from your website content alone. You can also add FAQs, service information, product details, pricing guidance, policies, proof points, case studies, or other approved business material.
Installation itself can take as little as 10 minutes when your website and approved calls to action are ready. The complete launch also includes knowledge preparation, testing, review, and approval.
Existing websiteAI knowledge setupAI layer installationTesting and verification
Optional Voice
Let visitors speak with your website.
Voice can be enabled as an optional part of the BlueHatAI experience. Visitors can speak their questions instead of typing and receive answers through the same website AI layer.
Because voice requires additional processing, a conversation that uses voice counts as two standard AI conversations from your monthly allowance.
Optional on every planSpeak instead of typeUses approved website knowledgeTwo-conversation allowance
What counts as an AI conversation?
A conversation begins when a real visitor sends a meaningful question or message to your website AI.
Follow-up questions during the same active website session remain part of that conversation. Each individual message is not counted as a separate conversation.
What does not count as a conversation?
Passive website browsing
Visitors can view your website without using their monthly conversation allowance.
Opening without engaging
Simply opening the AI layer without asking a meaningful question does not count as a conversation.
Detected bots and spam
Detected bot, spam, abusive, internal test, and quality-assurance activity is excluded where possible.
Every follow-up message
A visitor can continue the same active conversation without each message being billed separately.
Every monthly plan includes
AI-powered visitor conversations
BlueHatAI answers visitor questions using your website content and approved business information.
Page-aware answers
The AI layer understands the page the visitor is viewing so answers can reflect the visitor’s current context.
Guided conversion
BlueHatAI can explain your offer, handle hesitation, and guide visitors toward an approved call, form, booking, quote request, cart, or checkout.
Conversion Intelligence™
Understand what visitors wanted, what slowed them down, what objections repeated, and what information was missing.
Traffic Intelligence™
See what visitors from different sources, campaigns, and channels asked, needed, and did after the click.
Usage visibility
Your dashboard shows conversations used, conversations remaining, engagement trends, and plan limits.
Knowledge updates
Keep BlueHatAI aligned with your current website content and approved business information.
AI layer management
Manage the appearance, status, knowledge, approved actions, and performance of your website AI layer.
Rich Lead Handoff
Give your team more than a form fill.
A Rich Lead Handoff can give your team the context behind the lead:
- What the visitor asked
- What they cared about
- What problem they were trying to solve
- What objections or concerns appeared
- What page they were viewing
- What traffic source brought them in
- What next step they wanted
When a visitor is ready to move forward, BlueHatAI can create a clear summary and send it to your team so the visitor does not have to repeat the entire conversation.
Rich Lead Handoff is available as an optional feature for eligible lead-generation businesses.
New Rich Lead
Captured by BlueHatAI
Visitor interestCommercial Plumbing Services
Top questionHow quickly can you respond to an emergency?
Key detailsKitchen sink clogged at a commercial location. Urgent assistance is needed.
ConcernThe visitor needs confirmation of response time before booking.
IntentHigh, ready to speak with the service team.
Traffic sourceGoogle Ads
Next stepSend to the service team.
Conversion Intelligence™
Learn why visitors convert, hesitate, or leave.
As visitors engage with your AI-powered website, BlueHatAI begins showing what they wanted, what slowed them down, which objections repeated, and what information was missing.
The more meaningful visitor conversations your website receives, the clearer the patterns become.
Conversion Intelligence
Understand what visitors wanted, what blocked them, and what made them act.
1. What Visitors Wanted
38%
Pricing clarity
2. What Slowed Conversion
27%
Financing questions
3. Most Repeated Objection
24%
Price concerns
Traffic Intelligence™
Know which traffic is worth growing.
Traffic Intelligence™ connects each visitor’s source to what they asked, what they needed, what slowed them down, and whether they moved toward action.
It helps you see the difference between traffic that produces clicks and traffic that produces meaningful buying intent.
Traffic Source Intelligence
What visitors from each source asked, needed, and did after the click.
SourceTop question themeBuyer intentReached CTA
Google AdsPricing & availabilityHigh intent42%
Meta / SocialTrust & proofBuilding trust23%
Google OrganicComparison & fitResearching31%
EmailReady to actHigh intent54%
ReferralProcess & next stepsWarm38%
Illustrative example. Your dashboard will show patterns based on real visitor engagement and available source attribution.
Pricing FAQs
Simple answers about BlueHatAI pricing.
How much does BlueHatAI cost?+
BlueHatAI has a one-time launch fee of $1,299. Monthly plans begin at $599 for up to 150 AI conversations. Growth includes up to 300 conversations for $1,199 per month, and Scale includes up to 550 conversations for $2,199 per month.
What is included in the $1,299 launch fee?+
The launch fee covers connecting BlueHatAI to your existing website, scanning and preparing your website content, configuring approved calls to action, preparing the AI knowledge, designing and installing the AI layer, testing the experience, preparing Conversion Intelligence™ and Traffic Intelligence™, and verifying the launch.
Is the launch fee a website redesign or rebuild?+
No. BlueHatAI is added to your existing website. The launch fee does not include a new website, redesign, or rebuild.
What counts as an AI conversation?+
A conversation begins when a real visitor sends a meaningful question or message to the website AI. Follow-up questions during the same active website session remain part of that conversation.
Does every visitor use one of my conversations?+
No. Visitors can browse your website without using a conversation. A conversation is counted only when a visitor meaningfully engages with the AI layer.
Does every message count as a new conversation?+
No. A visitor can ask follow-up questions during the same active website session without every message becoming a separate conversation.
Do unused conversations roll over?+
No. Your included conversation allowance resets at the beginning of each monthly billing cycle.
What happens when I approach my monthly conversation limit?+
BlueHatAI will notify you as you approach your plan limit. You can add more conversation capacity or move to a larger monthly plan.
Can I change plans?+
Yes. You can move to a different plan as your website traffic and visitor engagement change.
How does voice affect my monthly allowance?+
Voice is optional. A conversation that uses voice counts as two standard AI conversations because voice requires additional processing.
Are Conversion Intelligence™ and Traffic Intelligence™ included?+
Yes. Conversion Intelligence™ and Traffic Intelligence™ are included with every monthly BlueHatAI plan. The quality and depth of the insights increase as more real visitors engage and more source information becomes available.
Is Rich Lead Handoff included?+
Rich Lead Handoff is available as an optional feature for eligible lead-generation businesses. It can send the business a structured summary of the visitor’s needs, questions, concerns, source, and requested next step.
Does BlueHatAI offer a free trial?+
BlueHatAI does not offer a traditional public free trial. Before launch, you can test your website AI inside your dashboard using your own website content and approved business information.
How quickly can BlueHatAI be installed?+
The technical installation can take as little as 10 minutes when the website and approved calls to action are ready. Complete launch timing also depends on content preparation, business review, testing, and approval.
Can BlueHatAI work with my existing website?+
Yes. BlueHatAI is designed to work as an AI layer on an existing website. It does not require the business to replace its current site.
Do bots, spam, or internal tests count?+
Detected bot, spam, abusive, internal test, and quality-assurance sessions are excluded where possible and are not treated as valid customer conversations.
Why is pricing based on conversations instead of website traffic?+
Page views do not all require AI processing. Conversation-based plans connect pricing to meaningful use of the AI layer while keeping the monthly cost simple and predictable.
Turn your existing website into an AI-powered website.
Launch BlueHatAI once. Choose the monthly conversation capacity that fits your business. Start answering visitors, improving conversion, and learning what your traffic actually wanted.